{"id":877,"name":"robertolazzeroni","url":"http:\/\/www.robertolazzeroni.com","description":"Roberto Lazzeroni, born in Pisa, began his professional life with the study of art and architecture in Florence and the interests he developed during his training, in particular in the conceptual art and radical design movements. In the early 1980s, Lazzeroni made his professional debut with a series of important works in the field of \u201cinterior architecture\u201d that immediately attracted attention and were published in Italian and foreign periodicals. Lazzeroni considers \u201cinterior architecture\u201d to be a necessary discipline, a sort of \u201ctraining field\u201d in which to glean varied experience in materials, techniques, and problems inherent to design in the home. A fundamental step for anyone approaching the world of product design. Receptive to the history of design and its \u201csigns,\u201d with a personal stylistic flair that Lazzeroni spontaneously defines as \u201csentimental design.\u201d It is in fact easy even for the non-expert eye to sense the link between past and future in Roberto Lazzeroni\u2019s projects: his is design that does not parade industrial geometries, but neither does it embody frivolous affectations of aestheticism; it gives objects their correct places in history, in tradition, in an individual and collective autobiography. Lazzeroni\u2019s peculiar understanding of design led him to specialize in concept development: the ideas underlying the creation of new trademarks. The Cecotti Collection experience, begun in 1988, has since been flanked by work with other companies. Roberto Lazzeroni\u2019s life in design is a highly dynamic professional itinerary that, today, sees him involved in many areas, including design collaboration with prestigious firms, art direction, and interior and contract design in many parts of the world.","link":"https:\/\/socialdesignmagazine.com\/mag\/author\/robertolazzeroni\/","slug":"robertolazzeroni","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/9625d34156684f8b8481a97cec87a5d62887e695f1a7f10279ebbc927a1578bb?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/9625d34156684f8b8481a97cec87a5d62887e695f1a7f10279ebbc927a1578bb?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/9625d34156684f8b8481a97cec87a5d62887e695f1a7f10279ebbc927a1578bb?s=96&d=mm&r=g"},"meta":{"jetpack_donation_warning_dismissed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>robertolazzeroni, Autore a Social Design 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Lazzeroni, born in Pisa, began his professional life with the study of art and architecture in Florence and the interests he developed during his training, in particular in the conceptual art and radical design movements. In the early 1980s, Lazzeroni made his professional debut with a series of important works in the field of \u201cinterior architecture\u201d that immediately attracted attention and were published in Italian and foreign periodicals. Lazzeroni considers \u201cinterior architecture\u201d to be a necessary discipline, a sort of \u201ctraining field\u201d in which to glean varied experience in materials, techniques, and problems inherent to design in the home. A fundamental step for anyone approaching the world of product design. Receptive to the history of design and its \u201csigns,\u201d with a personal stylistic flair that Lazzeroni spontaneously defines as \u201csentimental design.\u201d It is in fact easy even for the non-expert eye to sense the link between past and future in Roberto Lazzeroni\u2019s projects: his is design that does not parade industrial geometries, but neither does it embody frivolous affectations of aestheticism; it gives objects their correct places in history, in tradition, in an individual and collective autobiography. Lazzeroni\u2019s peculiar understanding of design led him to specialize in concept development: the ideas underlying the creation of new trademarks. The Cecotti Collection experience, begun in 1988, has since been flanked by work with other companies. 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Receptive to the history of design and its \u201csigns,\u201d with a personal stylistic flair that Lazzeroni spontaneously defines as \u201csentimental design.\u201d It is in fact easy even for the non-expert eye to sense the link between past and future in Roberto Lazzeroni\u2019s projects: his is design that does not parade industrial geometries, but neither does it embody frivolous affectations of aestheticism; it gives objects their correct places in history, in tradition, in an individual and collective autobiography. Lazzeroni\u2019s peculiar understanding of design led him to specialize in concept development: the ideas underlying the creation of new trademarks. The Cecotti Collection experience, begun in 1988, has since been flanked by work with other companies. 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