Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity.
Lexus Hybrid Zero Branding
Lexus Hybrid Zero is a brand campaign to represent the Lexus brand in South Korea.
Lexus’ New Generation IS Microsite
A dynamic interactive microsite was created to coincide with Korean launch of the Lexus’ luxury sedan, the New 2014 Generation IS. The NEW IS is the 3rd generation IS sedan from Lexus.
designfever’s Interactive Table created for Lexus
Designfever’s Interactive Table created for Lexus uses 3D printed models that respond to the user’s movements when they are in contact with the screen of an iPad, letting you know about Lexus vehicles exposed to Seoul Motor Show 2013.