Design Samsung is an online platform for Samsung Electronics to convey the ideas, stories, and philosophy behind their meaningful designs.
designfever / Baedaltong Viral Campaign
Not just a simple service, building a close relationship with customers
Baedaltong is a mobile application that was launched in April 2010 to provide information on food delivery service based on a user’s location. User’s ratings and reviews were used to revolutionize and enhance the food deliver service culture by reducing distrust and building confidence among vendors. In 2013 the company sought new ways to create close relationships with users beyond food delivery service information. designfever created a viral video campaign designed to bring attention to the moment of delivery, encouraging application use by showing relatable situations of ‘people who eat delivery food’.
designfever / Samsung OLED TV Microsite
Samsung Electronics’ ‘OLED TV’ is a micro and mobile site created to cater to a global audience for the overseas launch of Samsung’s OLED TV products.
Design Fever / Galaxy Note 10.1 2014 Edition Microsite
Samsung Electronics’ Galaxy Tab 10.1 2014 Edition differentiates itself from other tablets by the use of its S Pen and a large 10 inch screen.
Lexus’ New Generation IS Microsite
A dynamic interactive microsite was created to coincide with Korean launch of the Lexus’ luxury sedan, the New 2014 Generation IS. The NEW IS is the 3rd generation IS sedan from Lexus.